Entries by Lianch

How to market your business on LinkedIn

Do you know that such companies as Dell, Evernote, Hootsuite, L’Oreal, Luxottica Group, Marketo, The Nature Conservancy, Procter and Gamble, Tesla Motors, etc., have embraced LinkedIn marketing by building their presence, continuously featuring and sharing their most valuable content on LinkedIn for success? Why? Because, being the largest global professional network (See Graph 1), LinkedIn […]

How Content Marketing Builds Your Business

In the pre-Internet era, the space for content was limited and content was leveraged by means of mass media resulting in hierarchical and one-sided communication model. In the post-Internet era, the space is unlimited, communication with the consumers is many-to-many and dynamic, majority of offline marketing efforts are reproduced on e-space and content is delivered […]

How to Increase Your Landing Page Conversion Rate

What can you do to have well-performing and high-converting landing pages that are likely to continuously drive new leads and close new deals? Here are some ways to increase the conversion rate of your landing pages: Create great designs: Build outstanding landing pages by using clear and enthralling headers, aesthetic formatting, complementary and contrasting colours, […]

5 Ways to Use Social Media to Increase Your Search Visibility

Are you struggling to figure out which are the ways to get found by today’s technologically advanced prospects during the online search process in a way that media advertising cannot do? Do you aim at ranking in top organic search results and to attract or your business from search engines? One of the ways that […]

5 Signs that Inbound Marketing is Right For Your Business

Why inbound? Is going inbound feasible? Will investing in inbound marketing work for my  business? Will inbound marketing solve my business problems and prove to be a success to its growth? These are the questions a decision-maker will be interested in and discuss when thinking of going inbound. The 2014 ROI of HubSpot Report is […]

No-Cost Inbound Marketing Ideas You’ve Got to Try

There you are, willing to attract, convert and close new clients by implementing inbound marketing and wonder how much inbound marketing costs. Well, the first thing you need to know when embracing inbound marketing is that no big budget is required to get started on inbound marketing. There is no need to stick to traditional […]