How Content Marketing Builds Your Business

In the pre-Internet era, the space for content was limited and content was leveraged by means of mass media resulting in hierarchical and one-sided communication model. In the post-Internet era, the space is unlimited, communication with the consumers is many-to-many and dynamic, majority of offline marketing efforts are reproduced on e-space and content is delivered online by means of websites, business blogs, marketing emails, etc. Read more