Just having a cool website is not enough to be successful on the today`s volatile market. You need quality content to reach your target audience, engage it in a conversation, turn into leads and close deals. Blogging helps raise brand awareness, build trustworthy relations with prospects and customers, educate them and establish your company as an expert in your industry. Iti is also a great way to increase the website ranking. Every time you publish a blog post, you create one more page for Google and other search engines to index. Your blog posts will generate traffic and leads for days, weeks, months and even years to come.